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Decisions Designed the information architecture for the second client, not just the first. 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I recommended a tiered model: anonymous browsing by default, with layered opt-ins unlocking personalization progressively. The tradeoff was reduced first-session data. The bet: building trust early would increase willingness to share over time. Flagged broken SSO as both a UX and a measurement problem. After completing self-assessments, users were redirected to external provider login screens with no session continuity. Beyond the UX frustration, this meant the platform had no visibility into downstream outcomes. For a product still proving its value to its first client, the inability to demonstrate impact was a strategic risk. I escalated SSO integration as a priority tied to the platform's ability to retain UC Berkeley and make the case to future clients. Closed the loop between assessment and recommendation. Users completed mood and stress check-ins and received no tailored response. 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